Inside Our London Fashion Pop-Up: Runway, Artwear & Statement Accessories

This January, our brand proudly joined a highly curated fashion pop-up event in Old Street, London, bringing together some of the most exciting independent designers in the city. Set in an immersive space blending retail, installation, and performance, the pop-up was a bold celebration of cutting-edge fashion, conceptual design, and statement accessories.

Our collection of avant-garde sunglasses and experimental jewellery was featured in both the showroom and on the runway, styled in collaboration with other emerging designers. Each piece was integrated into layered, high-impact looks that challenged conventional styling and brought our vision to life.

The pop-up also hosted a live fashion runway show, turning the minimalist venue into an intimate experience of movement, texture, and expression. Models walked through sculptural drapery wearing curated looks that paired perfectly with our angular eyewear and handcrafted jewellery.

To amplify the event, the hosts invited a select group of fashion media outlets, London-based influencers, and content creators, making the show a standout moment on the city's style calendar. Their coverage helped spotlight the bold direction of our brand and the collective power of independent creatives shaping the next wave of fashion.

One of the most talked-about elements was our installation-style product display—a sculptural black form with organic textures, where sunglasses were mounted like relics. The fusion of art installation and fashion presentation created an atmosphere that blurred the lines between retail and gallery.

This event marks just the beginning of a series of bold activations and collaborative showcases for the year ahead. Stay connected with us for upcoming drops, event news, and behind-the-scenes from the edge of fashion.

Tags: London fashion pop-up, Old Street fashion event, independent fashion designers UK, avant-garde sunglasses, statement jewellery London, fashion runway January 2025, influencer event London, conceptual fashion brands